Have you ever taken a trip to a place you’ve never been before without any form of directions? This does not include using Uber, Lyft, or any other sort of transportation where someone else is navigating for you. Well, chances are you’ve never been able to get to a destination without some sort of map! Plus, if you’re like me you might require using both Waze and Google maps to help you get from point A to point B. The same goes for Social Media. Without a strategic plan, we get lost in the digital world.
Did you know that around 3.48 billion people now use social media? That is about 40% of the total world population! If you are not using social media effectively, you are missing out on so many potential customers! Not to mention that people average 2.5 hours every day on social media! That is 17.5 hours a week and 910 hours a year! And because social media is (mostly) free, this is huge for small business who may not have funds to promote their business through traditional advertising.
With an effective Social Media Strategy, you can be seen and you can grow your business! So what do you do with all that information? I hope it inspires you to think about how you are using social media! If you would like to learn how to create an effective Social Media Strategy that works for you and your business, I invite you to sign up for a 1-Hour Social Media Strategy Session where help you narrow down your audience, your goals, how to improve what you already doing on social media in a fun and simple way! For more information, click here.